The State of PPC - My Summary

Hi ,Here we are again on the boring PPC stuff, well at least it's the last one so I hope I won't bore you out!Here's a link to jump right to my summary on the topic if you don't want to read the entire email (I get it!)Let me give you a sneak peek again at what we had from the last 4 chapters.1. Liran and Mansour from Incrementum Digital talked about how PPC can be profitable.2. Mina Trivium Group helped us create metrics on how to measure a PPC agency.3. Daniel Scale Insights explains the significant value of using software while managing PPC.4. Destaney from BetterAms provided her take on the best practices for granular advertising.After soaking in all the expert insights from the interview, I'm now ready to summarize the topic and add my own view on how you should manage PPC in 2023. Here are a few of my insights:1. Focus on conversion and SEO first. 2. Gross Margin should be higher than your TACOS.4. Granular advertising is what will get you the best conversion rate.PPC is more complex than a 30-minute summary, but I hope I was able to show you where you're at and what your next step is.Click here to watch my summary: The State of PPCTomerP.SFeel free to email me back with how you manage your PPC. Why? Because no one else really cares.. I also don't really care, but happy to be there for you.