đź’° The State of PPC - Chapter 2

đź’° The State of PPC - Chapter 2

December 12, 2022

Hey ,

Here I am again, talking to you about the boring topic of PPC. If I got $1 every time I heard a PPC expert say “It takes money to make money” or Amazon is a “Pay-to-play platform”, I might be able to afford the 20% TACOS.

Sorry, that was a lame excuse for a PPC joke, here’s a better one:

What's a pirate's favorite metric? CT-RRRRRR

Anyway, if you missed my last email, I’ve mentioned I’ll do a few more of these “The State of PPC” chapters, interviewing experts in the industry on the topic.

Today, I’m happy to share the interview I’ve done with Mina Elias, the CEO of Trivium Group, a leading PPC agency. Trivium is doing things differently - All manual with no automated software in the backend. During the interview, Mina provided some great insights:

  1. How should a 7-figure seller manage PPC?

  2. What should an Amazon Seller focus on when running PPC Ads?

  3. Ways to measure and evaluate a PPC Agency.

  4. PPC strategies for a new product launch.

In case you’ve missed the first chapter with Liran and Mansour, it’s on the same page, just scroll up.

Mina’s agency is also doing a 100% free PPC audit for sellers. I believe this is a no-brainer and you should definitely check it out. I touched on it during the interview. You can get your free PPC audit done here.

P.S

One more joke?

Here:

Why can't PPC managers drive to work?Because they generate so much traffic.

Are these jokes lame? Yes.

Do I find them funny? Yes.