🚪 Knock Knock 😄

Hey ,

In 2017 I thought the sky was falling - Amazon changed their policy and I could no longer get “unbiased reviews” by giving away free products. I had products with 4.5-star ratings, whereas, in reality, terrible products would average 3.5 stars at best. In a single day, I had thousands of my reviews wiped by Amazon.

On the same day, I had a strong realization - I can’t sell junk products on Amazon anymore.

I wasn’t alone, I’ve seen the same thing happen to many of my friends. Many of which stopped selling on Amazon altogether.

So, the solution was to launch much better quality products. Not just better products, but a much better customer experience for the customers as well, aiming for what I call the 6-star experience, to do whatever I can so customers would WANT to leave a 5-star review.

One of the things that Amazon did in early 2020 was added the “Ask Review Button”. At almost the same time, Amazon allowed customers to leave just a star rating without needing to write any reviews. check out the effect it had on average reviews per product:

* Marketplace Pulse, November 2020

One of the things Amazon added more recently, is something to encourage customers after leaving the first one.

What are they doing? Telling jokes!

I’m sure you’re familiar with the page www.amazon.com/ryp - This sends you directly to leave a review for your recent purchases. In case you haven’t yet purchased on Amazon for $50 total on Amazon, you won’t be able to leave a review.

For those who are eligible to leave a review, you’ll see something like this:

After two more reviews, you will see this: